- Who is the client, or company you are representing? Backcountry
- What is the product? An online specialty retailer that sells clothing and outdoor recreation gear
- Who is the target audience? People who frequently hike, bike, or enjoy any outdoor activities
- Where would you expect to see this advertisement? Near a ski resort or mountain resort
- What kind of lighting are you going to use to make this look professional? A warmer color
- What props do you need? A mountain
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